Our Marketing Plan
When you're ready to take the step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.
|Working 7 Days a Week|
|Professional HD Photo Crew|
|Personalized Webpage of Property|
|Superior Quality, Custom Full-Color Flyers|
|Home Staging Consultation|
|Encrypted Email Accounts for Safety and Privacy|
|Electronic Bluetooth SUPRA Lockbox|
|Accessible, Direct Communication|
|Custom Online Ad Campaign to Entire Zip Code|
|Fully-Marketed Open House|
|Coordination of Trades for Make-Ready Fixes|
|Full Service, Licensed BROKER Representation|
|Step-by-Step Coaching Tutorials|
|High-End Contract Management with Encrypted Storage|
|Detailed Comparable Market Analysis|
|Certified Negotiation Expert Certification (CNE)|
|Robust Marketing Strategies|
|Seller Representative Specialist Certification (SRS)|
|Convenient Authentisign Digital Signature Program|
|10,000+ Realtor-Only Email Blast|
|Top 10 Search Engine Ranking Website Exposure|
|Vacant Home Virtual Staging for Photos|
|5-Star Reviewed Realtor|
|Eye-Catching Yard Sign with FlyerBox|
|ShowingTime Showing Scheduler|
|Extensive Social Media Marketing|
|Experienced Multiple Offer Management|
|Certified Home Marketing Specialist (CHMS)|
|Extensive Networking Sphere in the Thousands|
|Online Virtual Tour Walkthrough|
|Ensuring Buyers are Adequately Qualified|
|Enjoyable, Trustworthy, Engaging Representation|
|And So Much More!|
Getting the Home Ready
The strategy for marketing begins with making sure the home is in the best representative condition for buyers. We have trade workers that can take care of any make-ready improvements we feel are needed to maximize your home's sale price. Working with such a high volume of buyers, we know the little details matter. We advise our sellers that things like cleaning windows, touch-up painting, mulching, even oiling that excessively squeaky hinge matter. It's not always about return on investment with these things in terms of dollars. It's about indirectly communicating to buyers that your home was loved and cared for and is in above average condition. We routinely set records in neighborhoods because we advise our seller clients to do the things other agent's think isn't worth the time. Our reputation in this industry is for putting out product in it's best possible shape and backing it with beautiful marketing pieces. Do not let agent's tell you the finishing touches aren't important. Even in a seller's market if it adds one more competing offer to the mix was it not worth the time? The more people that want your home, the more you're going to get your ROI or at the very least, sell it faster than the one down the street that didn't do anything.
The Right Price
Getting the right price is a combination of many variables. We are pros at identifying the unique aspects of a property and highlighting those aspects in our marketing. Knowing the market and who may find those unique elements most desirable and tailoring the marketing can bring you the top price for your property. In conjunction, we'll quickly put together a custom marketing plan with an effective pricing strategy. A well-priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.
The Right Exposure
In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS® as well as broader national outlets, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. We don't leave out the buyer's who prefer casual shopping. We hold open houses to capture those who prefer some searching on their own and also host private showings for customers.
When we take a listing, we don't just throw your property on the Multiple Listing System and sit back waiting for something to happen. We don't just list properties. We sell properties. We don't want to waste our time or yours. We'll use the Internet and our innovative AustinHomeSeeker.com website to make your listing highly-visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss. We blast your home across nearly every real estate-related online outlet. In addition, we perform expansive exposure methods to area agents, as well as privately market to our extensive network of Realtors and current and former clientele. When a property is listed with us, there is little doubt that buyer's know your home is actively for sale.
This marketing piece for an adorable 107-year old home in Bouldin was just one element of an inclusive, blanket marketing campaign that led to the home selling for $825,000. Our marketing presentation and negotiation resulted in $75k over asking price, setting a new price per sqft record at the time sold for non-new construction in Bouldin.
The Best Deal
When we list your home, we make sure that you are completely prepared and know what to expect from the people who will be walking through the door. It can be quite an intrusive feeling at times and we aim to make it as non-invasive as possible. We give detailed instructions to prepare your home for showings and to get it in top showing shape to assist in generating the buyer excitement. When you start to get offers, we represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly understood. As your professional aides, we also oversee all contracts, amendments, and addenda related to the sale. We coordinate with the buyer's lender and the title company to minimize any potential risks and pitfalls along the way.
For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional, licensed, high-performing real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.
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